Modern Times = Loyalty cards
How many of this annoying little pieces of
stamped cardboard do we need ?
I was struck by this thought again today whilst shopping
with my dear wife in a local farm shop.
We go there occasionally maybe once every couple of months,
I generally buy some beer and we buy fresh produce, we never spend more than
fifteen quid and every time we get to the till the polite assistant always asks
us for our loyalty card, which of course we don’t have. They have now given us
a form to complete on at least three occasions but we cannot be bothered
because basically how many of these little cards do we actually need in our
wallets and purses at any one time ?
Nearly every coffee shop, supermarket, retail chain, farm
shop, petrol station has a loyalty card, they all ask you, they want us to have
them but you just can’t have them all plus what do you actually get back for
your so-called loyalty ?
Some points, discounts, money off, yes all of these
apparently but if they didn’t have these cards would anybody really care, I don’t
think so. As a very young lad I remember collecting Green Shield stamps and filling
up books and books to take them along to the store to get a new kettle or tea
tray or something else usually accompanied by my mum or my old gran because it
seemed to be a very non-male environment and like everything of that era in the
60’s and 70’s it died away and now people want to collect air miles or
discounts to Alton Towers or get a free tea towel.
What’s the point……………….
RIP J.J CALE
Enjoy
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